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the {r}evolution apparel blog

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    • How We Made $2,000 in 8 Hours

      February 22, 2011

    • HELP US CHOOSE COLORS FOR THE VERSALETTE!

      January 4, 2012

    • See it First: The {r}evolution apparel Website

      July 19, 2011

    • The Last Post from All of Us Revolution

      November 15, 2011

    • STRAIGHT UP, THIS IS WHAT’S HAPPENING

      May 4, 2012

    • Video: The Making of the Versalette

      May 17, 2012

    • You Can Now Reserve a Versalette (On Our NEW Website!)

      May 15, 2012

    • Welcome!

      May 11, 2012

    • THE VERSALETTE PLAN-OF-ATTACK

      May 10, 2012

    • THE $100 STARTUP

      May 8, 2012

    • Sally: Awesome! I submitted my order yesterday :)

    • Dan P.: Y'all are championistas. So exciting to see this all coming together! ...

    • Joel: Super proud of you guys! Great great stuff. :)

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  • HOW DID WE GET HERE?

    We've been writing on this blog since September, 2010. Check out the condensed version.

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Video: The Making of the Versalette

In February, we went to North Carolina to observe the production process of the Versalette. We learned how so many little things have to come together to make one garment, and we wanted to share our experience with all of you. Each step of manufacturing happens in the USA, which nowadays, is a rare and [...]

  • 19 hours ago
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You Can Now Reserve a Versalette (On Our NEW Website!)

We launched something big on Friday. And didn’t tell anyone. After working out some kinks, we’re finally ready to share it with the world — a whole new look to the {r}evolution! It’s been a few months in the making and fairly under-the-radar, but we’re really glad to have a new home and a new [...]

  • 3 days ago
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Welcome to the new {r}evolution apparel blog!

— K&S

Welcome!

We’re happy to be soft-launching a brand new site (www.revolutionapparel.is) and blog. We’ll be making official announcements, etc. in the next few days once all the kinks are worked out, but for now — welcome!

  • 7 days ago
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THE VERSALETTE PLAN-OF-ATTACK

  We are all antsy. March turned into April. April turned into May. And now May is turning into June much faster than we want it to.   The “Where is my Versalette?!” emails are becoming a lot more frequent. And we can’t blame you.   The good news is, we talked to our project [...]

  • 8 days ago
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THE $100 STARTUP

Anyone who’s been reading our blog for a while is well aware of our unwavering support for Chris Guillebeau. The writer and speaker, who’s traveled to over 175 countries, has had a significant influence on our life philosophies that have brought us to where we are today. So while this certainly isn’t an unbiased review, [...]

  • 10 days ago
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STRAIGHT UP, THIS IS WHAT’S HAPPENING

We waited to blog this week, because we wanted to give everyone a really solid update on production and to let you all know when these Versalettes will be arriving on doorsteps.

  • 14 days ago
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A JOURNEY OF A THOUSAND DOUBTS

  Lately, we’re all about the process. We’re busy. We’re stretched thin. We’re in maniac-mode and every time we sit down to write a blog post, that shows.   But what doesn’t show is what’s going on inside our heads. What it’s like, emotionally, to prepare for a journey that we can never prepare for. [...]

  • 29 days ago
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The Interns

THE {r} CREW IS GROWING: WELCOME, ALICE & STEVE!

Today, we’re thrilled to introduce our recently-hired interns for our sustainable fashion tour this summer! Enduring three rounds of the application process and competing against 50+ applicants, we chose Alice as our Fashion + Events intern and Steve as our Film intern.

  • April 12, 2012
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Lookbook photoshoot

IT’S ALL COMING TOGETHER: THE BRINK OF LAUNCH

A lot has been going on at {r} — so much so that we didn’t post last week. Kristin has been in Austin (minus a weekend) since the beginning of March, and we’ve been in full-on overdrive. On the production side of things, we’re still playing the waiting game but it’s getting closer and closer [...]

  • April 10, 2012
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VIDEO: FEAR & FAST-PITCHING (WITH BLOOPERS!)

{Note: We’re no longer accepting internship applications. We’ll be announcing the two new additions to our team soon!} Two weeks ago, we found out we were one of the 13 finalists chosen to present at the RISE Austin Social Innovation Fast Pitch competition. In other words, we had 14 days to take our entire company [...]

  • April 2, 2012
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Tour map

OUR TOUR. YOUR CITY? ANNOUNCING OUR SUMMER ROADTRIP SCHEDULE

Big news! Today we’re announcing the schedule for our Sustainable Fashion Tour (awesome name yet to be chosen) this summer, which includes a mobile pop-up shop, two interns, the Versalette, and a whole ‘lotta conversation about consumption. If you see your town/city on our route, then don’t hesitate to shoot us an email about meeting [...]

  • March 22, 2012
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PRODUCTION UPDATE: WHEN WILL I GET MY VERSALETTE?

  March is coming to an end, and we’re still in the the thick of production. Things are moving along — a few weeks slower than expected — and we wanted to give you guys a peek into the process and what’s happening on our end.

  • March 20, 2012
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WELCOMING A NEW MEMBER TO OUR DESIGN TEAM!

  Meet Johanna! In the past couple weeks, we’ve been working with an Austin-based seamstress and designer to create a prototype of our second piece, a maxi dress. Today, we thought we’d introduce her to you guys as a new part of our team.

  • March 14, 2012
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PREPARING FOR MAYHEM: PACKAGING & SHIPPING

  This weekend was just a little taste of the impending mayhem to come in the next month — when we’ll ship out over 800 Versalettes to our Kickstarter backers and pre-sales customers.   Veterans say, novice retailers like us should take care of their own fulfillment the first time around, to gain perspective and [...]

  • March 7, 2012
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MADE IN THE USA MATTERS: WHAT WE SAW IN NORTH CAROLINA

  American-made.   We knew it was important. We didn’t realize just how important until we went to North Carolina last week.   The first stop on our visit was to the knitting factory where our fabric is made. That’s where we met Tracy and Walter, the two men who have dedicated the majority of [...]

  • March 1, 2012
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NORTH CAROLINA, PRODUCTION, AND WHAT’S NEXT

In small, sleepy, North Carolina towns, there is a revitalization happening. The textile industry, albeit very, very slowly, is coming back to life. It’s the land of “made in the USA” — and it’s where our Versalette, from fiber to garment, is being created. We went to Charlotte last week to see the process happen. [...]

  • February 28, 2012
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WHO SHOULD SPONSOR OUR SUSTAINABLE FASHION TOUR?

  In the past month, we’ve announced the idea of our sustainable fashion tour, posted our internship opportunities, and started talking with other sustainable fashion people about collaboration.   We’ve also started to think about other like-minded companies we could offer sponsorship opportunities to. We believe this tour could be a great way to spread [...]

  • February 22, 2012
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THE MOST UNCONVENTIONAL INTERNSHIPS (EVER): APPLY HERE

Many of you already know about our plans for a totally insane road trip this summer. Us, a van/RV full of Versalettes, and a mobile pop-up shop. All so that we can spark conversations about consumption, fashion, and the environment, and spread the word about our mission through the Versalette. But we can’t do it [...]

  • February 16, 2012
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THE 8 MOST ELIGIBLE BACHELORS OF THE BLOGOSPHERE

  For all of you who were around last year, you may remember our Valentine’s Day special, The 8 Most Eligible Bachelors of the Blogosphere. Because it was such a hit, we’re keeping with tradition this year and highlighting a whole new slew of the smartest, sexiest, most ambitious guys of the entrepreneurial world. So, [...]

  • February 14, 2012
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{r} IS HIRING: BE A PART OF OUR DESIGN TEAM!

This is a call to all designers, sewers, pattern-makers, and general ass-kickers in the apparel industry.   We have big dreams and crazy plans, and we need an expert designer/seamstress to help bring our ideas to life!   Right now, we have dreams of a 10-piece line that can be mixed and matched to be [...]

  • February 7, 2012
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