The list of people we’ve talked to about sustainable fabrics is absolutely ridiculous:

A University of Missouri Professor.

A supermodel.

The Department of Agriculture.

Cotton farmers from California to Texas.

Wool farmers in rural New Zealand.

And it goes on.

After a thousand dead ends, we finally met the right person. Someone with answers — someone who can take our ideas and “turn them into reality,” for cliche’s sake. And I’ve realized that this is basically how life works. You try a thousand ridiculous things, and only after 99 percent of them don’t work out, something does.

In every aspect of life. Relationships. Jobs. Businesses. Hobbies.

Getting to where you want to be depends on trying everything. And if you don’t, you just might not end up where you want to be.

So you have to call strangers to talk about fabrics when you barely have enough knowledge to formulate questions. You have to email people 10 times. You even have to be willing to call the government.

And not just in your business or your job. In your life as a whole.

You have to date. A lot. And get rejected sometimes. And go on lots of job interviews. And take new classes about new things. Be doggedly persistent in new business ventures. And try everything you were ever interested in, because you never know when something will click.

Because when it does, it’s beautiful. {r}

{You’ll be hearing from us in Asheville next week!}