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Coming to the End of the Road (& Moving Forward)

We’ve been on the road for two months. It has been a journey — in so many ways.

We’ve learned a ton and have met some of the most amazing people. We’ve also gained more clarity on the future of our business.

Having said that, we’re ending the tour a week early to take care of what’s most important.

Shipping.

This summer has been a great opportunity for growth — our partnership and business have changed in ways that we haven’t even realized yet. But it’s time to leave the road behind.

We’re getting small shipments of Versalettes every week and sending them out as we receive them. Kristin’s parents have been doing most of our fulfillment while we’ve been on the road, but with address updates, color changes, and more, it’s time for us to take over.

When we planned the tour, we thought that production and shipping would be long behind us. It’s a complicated process (as we learned by shipping from the road last week!) that takes a lot of time and attention.

We’re excited to set up a home-base in Boulder, Colorado and continue shipping out Versalettes, while we take steps towards a second production run.

We’ve also been getting some incredible feedback from the 120 people who have received their Versalettes and are loving the photos that they’ve been sending us. We’ll be shipping out another batch tomorrow (from San Francisco!) — charcoal is still on the line, cherry will be next, then indigo, and then another final batch of charcoal.

In the next two weeks, we’ll conclude the tour with our last {r}evolution reel and a trailer for the interviews we’ve been filming on the road. We’ve got a lot ahead of us and as always, are thrilled to have you all here for the ride. {r}

If you’re in San Francisco, we’re hosting an event tonight at the Candystore Collective (in the Mission) with Sew Love — stop by, have a glass of wine, and see our fashion show at 6pm!

  • August 2, 2012
  • entrepreneurship, our project, Sustainable Fashion Tour, the Versalette
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Discussion4 Comments

  1. Jess says:
    August 2, 2012 at 1:20 PM

    Yeah! Sorry you have to cut things short, but you’ve done amazing work this summer! Plus, it looks like those are charcoal Versalettes, and I am BEYOND STOKED that those are being packaged currently! I may have been getting insanely jealous of everyone who’s gotten some already.

    Keep up the good work ladies! You’re honesty and passion is exactly what this world needs more of. Can’t wait!

    Reply
    • kristin says:
      August 13, 2012 at 10:03 AM

      Jess, if anything this summer, we got to meet people IN PERSON like you and that’s such an awesome and rare thing! It was a crazy trip but we’re glad we did it. AND can’t wait to see photos of you in your Versalette very soon : )

      Reply
  2. my honest answer says:
    August 3, 2012 at 8:48 AM

    Sounds like you’re doing the right thing. Plus, how exciting to finally be sending them all out! Think how hard you’ve worked to get this far! Once they’re all packed up, before starting on the next thing, a little celebration is in order, please!

    Reply
    • kristin says:
      August 13, 2012 at 10:04 AM

      You’re so right! A celebration is definitely in order, and a little break : )

      Reply
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