Category: random

Two months ago, we were planning and projecting the future of our company into 2017. We had put together a board of advisors, raised funding for another production run, researched new fabric options and lined up a revised manufacturing system with a sew shop in Portland.

We fully intended to do a second run of the Versalette — with a new and improved design we created in September.

But in November, we each had a chance to take a step back and look at things from a different perspective. We had been in so deep, plugging away, racing on to the next thing that we hadn’t taken the time to look up and ask ourselves what we really wanted.

We’ve dedicated two and a half years to creating a brand and a product that exceeded our (wildest) expectations. We’ve learned more than we ever thought possible. We’ve met incredible people and made invaluable connections. We’ve discovered a passion for something we didn’t know we had.

But with all of this growth, we’ve recently realized that {r}evolution apparel is no longer something we want, or feel we need, to pursue what we were meant to do.

We want to impact the sustainable fashion industry, but feel a pull to explore other avenues to create the change we want to see. This venture was never about making money or making sales; it was always about creating freedom, passion and purpose. And somewhere along the way, we lost our hold on that.

Now that we have a firmer grasp on what our lives’ work could be, we’re excited to move forward and make an impact in other ways. We plan to pursue separate paths, while continuing to support each other in the best way we know how.

We’re thrilled that the world got to see the Versalette — and that 1,400 people were able to reduce their wardrobes because of it. Bringing a physical product to the market was the most difficult thing either of us has ever tackled. It was worth the learning experience, tenfold, and we’re excited to move forward with that knowledge.

For the remainder of the month, we’ll be tying up loose ends, selling and shipping our remaining inventory of Versalettes, and exploring future opportunities. Neither of us has a set plan of what we’ll pursue moving forward, and we’re excited about exploring new possibilities. We encourage you to get in touch if there’s an opportunity you think would resonate with either of us.

We’re also aware that the brand and product has a bit of equity behind it — we’re open to interested buyers who would like to acquire the brand or design. Please email us at hello@revolutionapparel.is to speak with us further.

While this is all pretty sudden (for both us and you!), we’re feeling good about taking a new direction. You’ll still be able to find us hanging out online for the rest of the year, keeping the store open and checking in every once in awhile.

To everyone who supported us and encouraged our progress with each step, we are eternally grateful to you. We don’t have the words to express how much it has meant to us, and we know that those several hundred initial supporters are the reason we made it so far.

{r}evolution apparel and this community have changed our lives completely, and we couldn’t be more appreciative. So until next time, quite simply — thank you. {r}