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the {r}evolution apparel blog

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    • How We Made $2,000 in 8 Hours

      February 22, 2011

    • HELP US CHOOSE COLORS FOR THE VERSALETTE!

      January 4, 2012

    • What do you Want?

      October 3, 2012

    • See it First: The {r}evolution apparel Website

      July 19, 2011

    • The Last Post from All of Us Revolution

      November 15, 2011

    • An Update from K & S

      January 30, 2013

    • Closing a Chapter: Life Beyond {r}evolution apparel

      December 12, 2012

    • Congrats to our One Week Versalette Challenge Winner, Michelle!

      December 6, 2012

    • The Versa-Letters: Austria

      November 28, 2012

    • Where Can I Feel Good About Shopping?

      November 28, 2012

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    • Gemma: OH NO!!!! I'm totally gutted that I never got a Versalette ...

    • Ariel: Y'all are movers and shakers, I'm excited for your new adventures! rock ...

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K&S-Bio-Coloring

An Update from K & S

(We figured it was time for an update! Sending thanks and love to everyone who messaged, e-mailed, and called to give support over the last months. We’re two lucky girls. Here’s what we’re up to next!)

KRISTIN

Since December, a million scenarios have played in my head about “what’s next.”

I’ve been up and down, excited and heartbroken. Full of promise, yet out of touch with desire.

From of a series of events (a meeting, a meltdown, an inspiration), that desire finally hit, and I’ve begun cooking up a new recipe for creating opportunity in this industry.

So.

This spring, I’ll be launching Seamly.co — an online storefront of fabulousness, featuring limited edition clothing made with “deadstock” fabric. The sewing will happen here, at a super-cool-but-still-secret spot in Colorado, by some talented young designers and sewers.

There will be an early launch for friends this spring to preview styles. You can sign up here for first dibs, and watch the process unfold on Instagram at @seamlyco.

Many thanks to you all, as always. I am fortunate beyond belief.

SHANNON

In the past month, I’ve been working on a few pro-bono projects with other sustainable apparel companies. In that time, I’ve noticed an energy that I haven’t felt in a while.

After lots of journaling, a few therapeutic conversations, and some added inspiration, I decided to take the knowledge I’ve accumulated through {r} and apply it in a way that helps others.

Last Thursday, I launched shannonwhitehead.com, sustainable fashion consulting for apparel companies and designers. Through branding, storytelling and creative social media, I’m excited to help ethical businesses connect with consumers in innovative ways.

Since last week’s launch, I’ve been blown away by the reception from industry-insiders, as well as family and friends — and I’m grateful for the opportunity to keep moving sustainable fashion forward.

I hope to stay connected with as many {r} readers as I can, so please don’t hesitate to get in touch. You can find me on my blog, Twitter and Instagram or at my new email address, shann.whitehead@gmail.com.

Awesome things are unfolding, and we’re so appreciative of your support. {r}

  • January 30, 2013
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Closing a Chapter: Life Beyond {r}evolution apparel

Two months ago, we were planning and projecting the future of our company into 2017. We had put together a board of advisors, raised funding for another production run, researched new fabric options and lined up a revised manufacturing system with a sew shop in Portland.

We fully intended to do a second run of the Versalette — with a new and improved design we created in September.

But in November, we each had a chance to take a step back and look at things from a different perspective. We had been in so deep, plugging away, racing on to the next thing that we hadn’t taken the time to look up and ask ourselves what we really wanted.

We’ve dedicated two and a half years to creating a brand and a product that exceeded our (wildest) expectations. We’ve learned more than we ever thought possible. We’ve met incredible people and made invaluable connections. We’ve discovered a passion for something we didn’t know we had.

But with all of this growth, we’ve recently realized that {r}evolution apparel is no longer something we want, or feel we need, to pursue what we were meant to do.

We want to impact the sustainable fashion industry, but feel a pull to explore other avenues to create the change we want to see. This venture was never about making money or making sales; it was always about creating freedom, passion and purpose. And somewhere along the way, we lost our hold on that.

Now that we have a firmer grasp on what our lives’ work could be, we’re excited to move forward and make an impact in other ways. We plan to pursue separate paths, while continuing to support each other in the best way we know how.

We’re thrilled that the world got to see the Versalette — and that 1,400 people were able to reduce their wardrobes because of it. Bringing a physical product to the market was the most difficult thing either of us has ever tackled. It was worth the learning experience, tenfold, and we’re excited to move forward with that knowledge.

For the remainder of the month, we’ll be tying up loose ends, selling and shipping our remaining inventory of Versalettes, and exploring future opportunities. Neither of us has a set plan of what we’ll pursue moving forward, and we’re excited about exploring new possibilities. We encourage you to get in touch if there’s an opportunity you think would resonate with either of us.

We’re also aware that the brand and product has a bit of equity behind it — we’re open to interested buyers who would like to acquire the brand or design. Please email us at hello@revolutionapparel.is to speak with us further.

While this is all pretty sudden (for both us and you!), we’re feeling good about taking a new direction. You’ll still be able to find us hanging out online for the rest of the year, keeping the store open and checking in every once in awhile.

To everyone who supported us and encouraged our progress with each step, we are eternally grateful to you. We don’t have the words to express how much it has meant to us, and we know that those several hundred initial supporters are the reason we made it so far.

{r}evolution apparel and this community have changed our lives completely, and we couldn’t be more appreciative. So until next time, quite simply — thank you. {r}

  • December 12, 2012
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Joanna Versaletters 2

The Versa-Letters: Austria

This is the seventh post in a series called The Versa-Letters where we feature travel stories from women around the world. Today we have a second post from Joanna, who is sharing an impromptu trip to Vienna, Austria. You can read last week’s Versa-Letter from Ecuador here.

My train stopped dead on the track.

This was the last leg of 10 very full, yet cumulatively exhausting, days of unplanned travel around northern Europe. As the seconds ticked away, I knew I wasn’t going to make my seven minute connection. I would have to cajole another ticket off of my now expired Eurorail pass to get home.

This is how I lucked into a day in Vienna.

Language barrier notwithstanding, no one seemed to know how long the train would be stuck. There was nothing I could do but wait it out and deal with the consequences when we finally arrived. Carpe Diem.

There was a certain amount of fun actually, stepping off the train and onto the track with my fellow passengers. “Make the best of it” seemed to be the rule of the day — in the form of stretched legs and photo ops. A few passengers upped the ante by dashing off to a near crossroads for beer and snacks. Eventually, we were gathered back onto the train and, with a few more shorter stops and one quite funny moment when we actually went backwards, we made our way to our destination.

More than two hours later than anticipated, I stepped off the train into full darkness. Little worries threatened at the edges. Thankfully, the ticket office was still open with the welcome of a kind staff and a Wifi connection. From my laptop, I was able to track down an excellent hostel with some fellow students. I slept well, eagerly anticipating what the next day might bring.

My time in Vienna is like a string of little bonus moments. They are that much sweeter because they were born out of an unforeseen beginning.

The next day, I took an excellent walking tour to catch the highlights and history of the city center. By gift of a fellow walking-tourist, I tried my first roasted chestnut, perfectly washed down with cup of unfiltered white wine — available only for a few weeks each Fall.

Our guide pointed us to a “hidden” chocolate museum that showcased the artistry and history of student craftsmen — including a full wedding dress made from piped chocolate and fondant. We sat at a cafe and my sweet tooth was satisfied with excellent coffee and the famous local dessert, Sachertorte.

Next, we walked up to the Belvedere castle to see the Klimt Collection. Klimt’s work, especially some of the lesser known pieces, unexpectedly took my breath away. We stayed until closing when we were finally ushered onto the back steps with a beautiful view of the city.

Without reserved accommodation, a return ticket or any kind of plan, I was able to enjoy enough in the day to know that I wanted more of this incredible city. And I almost got it.

I had earlier misread my ticket and realized my error with a scant 17 minutes from the actual departure. I grabbed my gear and sprinted to the Ubahn station for a subway connection to the main station. I boarded with just three minutes to spare.

Timing is indeed everything. Minutes become hours. Hours become days. Days coalesce back to moments that, in memory, will last a lifetime. {r}

Joanna June has a wanderlust figment constantly whispering “go.” An advocate of being IN your life, she intentionally enjoys meandering sojourns to see how others live, play and — most of all — eat, while living as an information technology graduate student and academic librarian in Florence, Italy.
She has spent many-a-daydream in exotic locations, taking late-night runs or daybreak rucks, and many-a-happy-birthday on an airplane. She blogs about her adventures, musings, and “Be IN” advocations at coffeebooksbeer.com.
  • November 28, 2012
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Where Can I Feel Good About Shopping?

We’re often asked about other apparel and accessories companies that you can feel good about buying from. Whether it’s a belt to go with your Versalette or a new pair of jeans, here is a list of our favorite companies and websites that offer sustainable, recycled or made in the USA clothing, jewelry, and accessories:

Twice

Buffalo Exchange

HOLSTEE

Compassion Couture

EcoVibe Apparel

Honest By

Maggie’s Organics

{made} community

Raven + Lily

NuBe Green

Artifact Bag Co.

Cosmic Thread

Raleigh Denim

Green Guru Gear

And here are more resources for finding sustainable or made in the USA clothing:

Fashioning Change

Made Collection

Save the Garment Center

A Continuous Lean

American-Made Matters

Roozt.com

We’re always looking to expand on this list, so leave a comment with any other companies that should be included! {r}

 

  • November 28, 2012
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Black Friday image copy

How Will You Spend Black Friday?

It’s the most wonderful stressful time of the year. But it doesn’t have to be. With Black Friday quickly approaching, we’re joining several other socially-conscious businesses and closing our online shop for the day.

Thanks to HOLSTEE’s Block Friday and The Story of Stuff’s “Choose Family over Frenzy” campaigns, we’re even more inspired to encourage a day of unconsumption.

We’re asking our supporters to consider your time thoughtfully on Friday. Instead of dollars spent, we encourage you to spend time with your family and friends: cooking, playing games, sharing stories, exercising, baking, and being grateful for your time together.

Our online store will be closed all day on Friday to honor #blockfriday and support the employees boycotting Wal-Mart this week. Join us. It’s just one more way to make the world a better place to live in. {r}

  • November 21, 2012
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Peggy - Versaletters 2 copy

The Versa-Letters: Ecuador

This is the sixth post in a series called The Versa-Letters where we feature travel stories from women around the world. Today we have a second post from Peggy, who is sharing her experience in Ecuador. You can read last week’s Versa-Letters from Chile here.

I walk down a dusty street against a steady stream of people, many of them pulling their pigs, sheep or cow with a piece of frayed rope. The animals know something is up, and they aren’t happy about it.

Directly across from the cemetery, the hillside is awash with color. The locals, with their traditional bright red ponchos, are gathered for the cattle market. It feels like their own version of the NY Stock Exchange. People cluster in groups to check out the animals and haggle over prices. It’s a sort of controlled chaos — that quickly becomes uncontrolled as a randy bull decides he wants some action.

Much shouting, struggling and running ensues as the owner tries to get the bull under control and away from the object of his desire.

This is the weekly market in the small town of Guamote, located along the “Avenue of the Volcanoes” in the Ecuadorian Andes. One thing’s for sure, it’s definitely not a tourist market. The local Kichwa travel for miles every Thursday to barter, sell and buy vegetables, animals, fruit, clothing, and basic supplies. The market spreads into many areas throughout town, including the railroad tracks.

The crowds are thick as I am pushed through the market stalls. They’re filled with vibrant colors of fabric, fruit and traditional felt hats. I worry that I’m in everyone’s way, but no one seems concerned.

The women are hunched over with huge bags of carrots or grain, often almost as big as they are. There are women carrying children on their backs while toting bags of produce or pulling animals behind them. Yet they don’t hesitate to smile and take time to chat with their friends. Their strength amazes and inspires me.

Their way of life seems difficult to me as an outsider. But their culture is rich, their way of living so connected to nature and their community incredibly strong. I know they have something I can’t possibly begin to understand, so I immerse myself in it fully and hope to absorb just some of their amazing energy. {r}

Peggy lives a pretty unusual life where every day is really awesome. A few years ago, after a five week trip to Southeast Asia, she returned home to her normal corporate life, and decided that was it. She quit her job, sold her house, and got rid of everything she owned to travel the world full-time. 
Peggy has been to five continents, 13 countries, yet still has a fear of flying. She has no itinerary, no backup plan, and no end in sight. She is currently living in Cuenca, Ecuador (as a cat-sitter), learning Spanish and looking forward to the next day’s adventure.  Keep up with Peggy’s travels on her blog.
  • November 16, 2012
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Leslie Chile copy

The Versa-Letters: Chile

This is the fifth post in a series called The Versa-Letters where we feature travel stories from women around the world. Today’s story is written by Leslie, who is sharing her travels from Chile. You can read past week’s Versa-Letters from Spain here,  Salem, MA here, France here and Ecuador here.

I ride the bus from my adopted home in Santiago, Chile to the pretty port city of Valparaiso. To take a break from my packed schedule and visa hassles. To breathe.

With its colorful houses and historic ascensores that carry visitors from the flat city center to the hilltop neighborhoods, Valparaiso reminds me of my hometown: San Francisco.

I buy strawberries — an oh-so-welcome sign of Spring here in the Southern Hemisphere — and hop on a creaky tram. The tram glides through the city center, past markets and monuments and fishing boats. At the end of the line, I get off, certain that I’ve missed my stop. But I don’t care. Revisiting a city I’ve seen several times before, where I can speak the language and remember the general geography without a map, helps me relax. I ask a vendor for directions to Cerro Alegre, and he says, “That’s where the tourists go, that’s where you’ll find your people.”

After several wrong turns and hundreds of steps up a stone staircase, I reach Paseo Yugoslavo, a quaint walkway overlooking the Pacific Ocean. I hear an American couple muse about craft beer and ask them to take my picture. I sit down, savoring the sunshine for what feels like the first time in months.

Then I get up and search for the hostel on Cerro Alegre that has been recommended by a client, a young Chilean lawyer who said staying there made him feel like he’d been to Europe, without the price tag and jet lag. I check into the hostel. I change my Versalette into a skirt, to fit the surprisingly warm weather, then venture out again.

I find an adorable shop called Rincon Canela. It’s packed with handspun yarn and hand-woven felt and handmade jewelry. The owner, Andrea, explains that she opened the shop to sell the work of local artisans. She shows me why her yarn is more special than than the rest, but concedes that a colleague has packaged hers quite nicely — the perfect gift for a traveler’s aunt in Germany.

As I admire the handicrafts and try on hair clips, I come up with an idea. What if I could model this store’s accessories with my Versalette? What better way to illustrate this Versa-Letter!? So I ask Andrea if she’s interested in seeing the work of some young American designers. She’s intrigued, as are the other ladies in the shop. I shamelessly change my Versalette into a strapless dress and Andrea hands me a felted belt. And then a necklace. And then a gorgeous orange felt vest that contrasts so nicely with the blue Versalette. I pose for photos, feeling like a globetrotting mannequin. Good times.

I send Andrea the photos from my smartphone to share on the store’s blog, and decide to buy a belt, a hair clip, and some yarn, an early Christmas gift for my boyfriend’s mom.

Giddy with my new purchases, I pick up some wine and crackers to share with my fellow hostel-goers. In one afternoon, I’ve gone from exhausted expat to bright-eyed backpacker. Sometimes all it takes is a two-hour bus ride, some sunshine, a few wrong turns, and plenty of colorful accessories. {r}

Leslie is a San Francisco native living in Santiago, Chile, by way of four years in China. She’s currently obsessed with helping Chilean entrepreneurs improve their public speaking techniques and inventing delicious meals from forgotten vegetable parts, like broccoli stalks and beet greens. She’s just launched a free course called How to Create Your International Career. Follow Leslie on Twitter @leslieforman and check out her blog.
  • November 9, 2012
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Bridget - Versaletters copy

The Versa-Letters: Spain

This is the fourth post in a series called The Versa-Letters where we feature travel stories from women around the world. Today’s story is written by Bridget, who is sharing her experience while living in Spain. You can read past week’s Versa-Letters from Salem, MA here, from France here and from Ecuador here.

Its been over a year since I moved from Brooklyn, NY to the green and lush province of Galicia, Spain. Over a year since I began learning Spanish, adapting to a life with a midday siesta, and beginning a job very different from my career in advertising — teaching English.

As a teacher, I find it very useful to empathize with the students, “I, too, am learning a language,” I often tell them. And in order to learn, you must make mistakes… you will make mistakes.

I tell them about the time I asked the shopkeeper for the “drunkest wine” instead of the cheapest wine. Or the time I thought a guy was flirting with me, but he was just trying to tell me I sat in something wet. The main point: laugh at yourself, learn from it, and move on.

If you’ve ever spent time immersed in learning a language, you’ll understand the frustration, excitement, and overall confusion that people go through in the process. Over the weekend, I put down my Spanish books, and set out on an adventure with a group of 15 people for total English immersion!

We stayed in the town of Pepín, a tiny pueblo with 40 inhabitants. There were four native English speakers and 11 Spanish speakers willing and ready to learn. Pepín is full of old stone homes surrounded by a beautiful countryside complete with a castle overlooking the town.

After everyone calmed their nerves over a glass of Galician wine, we began. Our leader, a very proper English man who brought scones, told the group they could not speak a word of Spanish. If you didn’t know how to say something, then you had to find a way. Describe it, act it out, draw it… you could do anything but say it in Spanish.

This led to a lot of learning and a lot of laughing. Over the weekend, I taught the group that lesbians are not the same as Latvians, the word homeless is not the same as homesick, and that it’s true (much to the group’s shock), Americans do like to eat eggs for breakfast!

We went from being complete strangers on Friday to a tight-knit group of friends on Sunday, sharing laughs  over the difference between our accents and traditions. Upon returning home, I was inspired more than ever to continue my quest of becoming fluent in Spanish. But — as much as I immerse myself within the culture, I will never stop eating eggs for breakfast. {r}

After working for five years in New York City, Bridget packed up everything she owned to teach high school English in Spain.
She lives in A Coruna, a city known for its nice people and extremely good seafood. Bridget plans to live on boquerones, cervezas, and cafe con leche in her long, hard quest of becoming fluent in espanol. She blogs about her experience at www.bridgetnoentiendo.tumblr.com.
  • November 2, 2012
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Kelly Versaletters

The Versa-Letters: Salem, MA

This is the third post in a series called The Versa-Letters where we feature travel stories from women around the world. Today’s story is written by Kelly, who is sharing her travels within the U.S. You can read last week’s Versa-Letter from France here and from Ecuador here.

I always wanted to be a witch for Halloween. Bright orange and black striped socks, a raggedy, dismantled dress, a pointed black hat. I dreamed of flying over my neighborhood on a broomstick, casting spells and conjuring brews… on ex-boyfriends.

It shouldn’t be surprising, then, that I found myself in Salem, MA just a couple of weeks before Halloween. There I was, standing on the very same cobblestone streets of a town that spent decades condemning witches.

I begin my visit by browsing through witchcraft shops, where signs scream, “NO PHOTOGRAPHY OR VIDEO.” I slowly crouch down next to an old bookcase and run the palm of my hand across spell books with titles that read, “A Century of Spells” and “Encyclopedia of Magical Herbs.”

The store is filled with candles, crystals, made-to-order herbs for potions, tarot cards, and incense that fills the air with the scent of rosemary. The smell consumes me, but I’m most interested in the sounds that whirl around my ears as psychics read the lines of stranger’s hands, and futures are laid out on the line.

Grabbing a hot apple cider, I walk up to an old house. I soon discover that it was a second home to Hawthorne, the famous writer. I hold onto the worn out wooden fence in the back of the house and gaze up, feeling its age and imagining what life must have been like back when it was filled with people and not stained in silence.

Continuing on my path, I come upon a cemetery that imprints in my mind like a Polaroid snapshot from the past. My heart jolts as a breeze runs up and down my back. Touching the hard, cold tombstone I let my eyes rinse over the words…

SARAH GOOD
HANGED
JULY 19, 1862

I have my first tinge of realization – the truth, the devastation, and the history of Salem, Massachusetts, hanging in the air.

I take one look back on the town as the moonlight streams from the sky and I say goodbye. Before I drive off, I reflect on what I’ve learned, and what other haunting history lies in this eastern corner of the United States that everyone calls New England. {r}

Kelly is a full-time lover of Baptiste Power Yoga, creative writing, and traveling to new destinations. She values her ability to creatively express herself through fashion — and with anything that requires a paintbrush or a glue stick. She is a spiritual wellness warrior who strives to be surrounded with inspirational people and wisdom, while following a healthy diet and gaining the courage to kick fear to the curb.
Kelly is a Health Advocate at a community health center in Rhode Island, where she currently resides. You can get to know Kelly more on her blog!
  • October 26, 2012
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the-most-important

What We’re Voting For

Every four years, newscasters tell us that this is going to be the most important election in history. Everything is at stake — the economy, women’s reproductive rights, gay rights, the energy crisis.

It’s as if, a few times a decade, we’re told that we can make a difference. That our vote counts. That we can alter history by going to the polls and showing what we stand for.

I love that spirit; the excitement as the leaves turn and the feeling of a change on the horizon. Things will be different next year, and we collectively get to decide what our future might look like.

And so, we put our faith in a few elected officials to make big changes for us, and that feels good. There’s a sense of accomplishment after mailing in our ballots or leaving the polls.

And then we head to the store to pick up a few things and run our daily errands. We fill our cars with gas from the Middle East, purchase some socks and underwear made in China, grab a GMO apple flown in from New Zealand, and pay with our credit card that supports the very companies we bailed out in 2008.

Within an hour of leaving the polls, we’ve voted a hundred more times. For things like cheap energy, human exploitation, slavery and trafficking, pollution, genetically-modified foods, overseas jobs, and corporate corruption.

The difference is, newscasters aren’t cheering us on as we cast these monetary ballots. There are no lights, no debates, and no airtime dedicated to this monumental power we have as consumers.

So this election, I am voting for the rights to my body and the rights for my friends to get married (all of them). But after sending in my ballot, I’m going to try a little harder to see each and every purchase as an opportunity to show the world what I believe in.

I believe that I possess as much power as the man I put in office. I believe we all do. And I believe we can use that power to make exciting changes to this unjust yet beautiful world we live in, for all of its inhabitants. {r}

—

(And on a lighter note, if you’re an undecided voter in the November 6th election, you should probably watch this.)

  • October 24, 2012
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Joanna - Versaletter copy

The Versa-Letters: France

This is the second post in a series called The Versa-Letters where we feature travel stories of women around the world. Today’s story is written by Joanna, who is traveling through Europe. You can read last week’s Versa-Letter from Ecuador here.

There I was, on a clear autumn Friday, covered in caked orange mud. I was being carried on four teammate’s shoulders through the streets of Paris — with a picture of David Hasselhoff propped on my belly. Stylish Parisians stared up from their lunches, and I couldn’t help but laugh at how amazingly crazy I must appear. I also grinned with unabashed happiness.

A GORUCK Challenge is an unconventional, but truly fantastic, way to see a city.

I have always had a wanderlust. But like many I didn’t feed that ache and for years, I chalked it up to a lack of motivation. It was a surprising turn for me to fall in love with race and challenge events as a way to give a sense of purpose — and direction — to my travels.

Long bike rides in neighboring towns progressed to 10Ks in other states. Eventually, I flew to Wisconsin for a half marathon and then across the country for a double century ride (200 miles in 24 hours). Now I’m in Europe, and traveling from Florence to Paris for my second GORUCK Challenge just seemed like something I had to do.

A Challenge is based on a military training course that winds its way through a city. Through the highs and lows of 10 hours and 20 kilometers, my teammates and I saw most of the main attractions of Paris — wearing weighted rucksacks on our backs.

We watched the sun rise opposite the Eiffel Tower while doing pushups and flutterkicks on the lawn. We snapped photos on the marble steps of Napoleon’s tomb before crawling through construction mud in the adjoining lot. I felt pride at the shocked and impressed stares of those who watched me buddy-carry a male teammate across the Seine to Notre Dame. When we walked through the great arc, I felt an added sense of triumph for what I had accomplished.

After a solid hostel sleep, I set out to explore the next morning. Ignoring my sore feet, I revisited Notre Dame and walked along the beautiful Seine. As I sat for for an espresso and crepe in the Latin Quarter, I took a moment to appreciate being clean, dry and relaxed — and to give thanks for the very reason I was sitting in a Parisian cafe. {r}

Joanna June has a wanderlust figment constantly whispering “go.” An advocate of being IN your life, she intentionally enjoys meandering sojourns to see how others live, play and — most of all — eat, while living as an information technology graduate student and academic librarian in Florence, Italy.
She has spent many-a-daydream in exotic locations, taking late-night runs or daybreak rucks, and many-a-happy-birthday on an airplane. She blogs about her adventures, musings, and “Be IN” advocations at coffeebooksbeer.com.
  • October 19, 2012
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Peggy Healing copy

The Versa-Letters: Ecuador

This is the first in a series called The Versa-Letters where we feature travel stories of women around the world. Today’s post is written by Peggy, who is backpacking through South America with a charcoal Versalette.

A Spiritual Cleansing

She’s a beautiful indigenous woman, her face creased with deep lines, her eyes full of strength and wisdom. A long, thick braid hangs down the middle of her back. Her smile is warm, and I’m drawn to her immediately.

She’s a curandera, a traditional healer of Azuay, a province of Ecuador.

She smiles kindly as she gestures for me to sit in front of her. She selects a bundle of fresh herbs and flowers, among them the Angel’s Trumpet (Brugmansia), known for its hallucinogenic quality. She crushes them between her hands, releasing their pungent fragrance. I inhale deeply as she holds them to my nose. She chants softly “shi, shi, shi” as she sweeps the cluster of herbs over my body. Small pieces of leaves and flowers rain down on me as she performs a limpieza, the cleansing of my spirit.

There’s a basket of fresh eggs of various colors – pale green, browns and white – beside the mound of herbs. She chooses a beautiful pale green egg and rubs the shell over my face, arms, belly, and back. It’s believed to absorb any negative energy or harmful spirits.

She gently cups my hands and pours a clear liquid, smelling of pungent herbs, into them. I rub them together, inhale the fragrance and pat the mixture onto my belly. She chooses another bottle, takes a mouthful and sprays it over my head; another mouthful onto the back of my neck; another onto my belly; and finally onto my back.

She breaks off a small piece of a charcoal-like substance and smudges a spot onto my forehead, back and belly. This symbolizes the end of the ceremonial cleansing and is protection for my spirit. Her gentle smile warms my heart as I sit basking in the calmness I’m feeling.

The clean, fresh smell of the herbs stays with me throughout the day and I feel a bit different, my spirit a bit lighter, each time the subtle fragrance drifts by. {r}

Peggy lives a pretty unusual life where every day is really awesome. A few years ago, after a five week trip to Southeast Asia, she returned home to her normal corporate life, and decided that was it. She quit her job, sold her house, and got rid of everything she owned to travel the world full-time. 
Peggy has been to five continents, 13 countries, yet still has a fear of flying. She has no itinerary, no backup plan, and no end in sight. She is currently living in Cuenca, Ecuador (as a cat-sitter), learning Spanish and looking forward to the next day’s adventure.  Keep up with Peggy’s travels on her blog.
  • October 12, 2012
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for sale JPEG

The Versalette: On Sale at Noon EST!

For those of you who missed Monday’s post, the Versalette will be back on sale at 12pm EST for immediate shipping! To check them out, go here.

We’re only offering the colors that have been completely shipped out to Kickstarter backers, pre-sale customers and reservation holders. So new orders are only available for cherry and indigo.

The sew shop will send us the last batches of charcoal in October and November, and as soon as those are shipped to existing customers, we’ll put the remainder up for sale.

The Versalettes we’re offering now are limited quantities of cherry and indigo, so if you or your friends are looking to purchase one, this is your chance to do it! We’ll put an even smaller number of sage on sale next week.

Let your friends know that we’re officially on sale by sharing the image above on Facebook. We’re looking forward to seeing more photos of how you’re rocking it on our Tumblr page, and we’re excited to ship more Versalettes across the continent! {r}

(And if you’re curious about how our shipping process goes down — well, it’s pretty down-home. Kristin’s bedroom is full of Versalettes right now, and the people at the Boulder post office know us by name…)

  • September 26, 2012
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Vonnegut Quote

Going Big, or Going Home

As Kristin mentioned last week, we have a lot going through our heads lately. There are many days when we both get lost in discussion about the future of {r} and what it looks like. We know there’s a bigger impact to be made, and we’re exploring the best way to move forward towards making it.

While there are many different avenues we’re curious about, we’re most excited to do a second production-run of the Versalette.

As we continue to ship out orders throughout the months of October and November, we’re planning to keep up momentum with another round of production in early 2013. We’ll have more details on manufacturing, design and sourcing for phase two in the coming months.

In the meantime, we’re working hard to set-up the business for continued success. Three big things are happening:

  • Board of Advisors. We’re excited to announce an official Advisory Board soon! We’ve reached out to professionals across all industries, whose opinions we respect and trust, and we’re looking forward to having their guidance in the next stage of {r}evolution apparel.
  • Investors. We were fortunate to be able to test the market with Kickstarter. Moving forward, we’re preparing to take more risk by scaling our business. We’re currently working on a pitch deck to send to angel investors in the next month. If you, or anyone you know, is interested in funding a sustainable fashion startup with proven traction and a lot of important lessons already learned, we’d love to hear from you.
  • Packaging. We’re working on unique packaging ideas for our next round of Versalettes. We’re researching materials and manufacturing within the USA, and have come up with some creative ideas for the Versalettes’ debut in stores. We’ll be reaching out to interested retailers in the next couple of months, but be sure to send us a note if you’re a buyer who would like the Versalette in your store.

We’re excited. We’re scared. We sometimes often wonder what we’ve gotten ourselves into. But now, more than ever, we’re saying to ourselves, “Go big or go home.” And we’ll be the first to tell you, the view from the edge is pretty. freakin.’ awesome. {r}

  • September 19, 2012
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COMPASSION

Compassion Over Consumption: Change Starts Within

After processing our intense experience on the road, we’re asking ourselves about the origins of consumption. Before change must come understanding.

We look into the deepest parts of ourselves and ask why we willingly allow the exploitation of people and planet in exchange for a new outfit.

And it all comes down to this: we shop because it makes us feel good. Buying new clothes gives us a high. We stand taller, imagining how our lives will be different in that new cocktail dress. We picture the attention or envy or acceptance.

We shop to fill a deep hunger for love and belonging. For a moment, we feel the joy of what our lives could possibly look like by changing what we look like.

Signs of nation-wide unhappiness are right in front of us: over-weight, highly medicated, addicted, and in debt.* As a nation, we’re desperately seeking to connect and belong, but we’re looking in all the wrong places. You can’t find love and acceptance at the mall. But for a few dollars, you can buy the fleeting illusion.

And the fleeting illusion is so incredibly powerful that it has blinded us to the fact that millions of people and numerous ecosystems suffer for our consumption.

Change needs to happen in the fashion industry. But in order for that to occur, change has to happen within ourselves.

When we can satiate our emotional needs with real connectedness and belonging, we will make room for compassion over consumption. That is when our shopping habits will change. That is when the system will turn upside down, rewarding the companies striving to do things “right” and punishing the companies using cheap, exploited labor and carcinogenic dyes to increase profits.

The struggle to improve the industry is upon all of us. But until we collectively begin to practice mindfulness, the fashion world will carry on as usual.

I don’t want to live in that kind of world — and chances are, you don’t either.

I want to live in a world where we look inwards to change our future. {r}

*A huge thanks to Brene Brown for these words.
  • September 12, 2012
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Why We Do What We Do

Why?

We get asked this a lot.

How did you come up with the idea? Why did you decide to start a business in this way?

The answer usually varies — depending on who asks the question. So, this is our attempt to explain it in the best way we know how.

It’s one, single message. And it has driven us this far. The idea that everything we do has an impact. {r}

We’ve added this video to the “Why We Do What We Do” page on our site and you’ll notice some other changes on the “Tour” page, “Join the Revolution,” and “Stuff We Love” pages. We’re also now selling women’s {r} t-shirts here!

  • September 5, 2012
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Jill Modeling Photo

The Passionista Project: Jill Spiritus

This is the third piece in The Passionista Project series. You can read the first two here and here.

Animal-lovers, this is the girl for you. Meet Jill Spiritus, a co-founder of Compassion Couture, an online shop that carries only cruelty-free and eco-friendly accessories. Most of us don’t realize the harm forced upon animals to produce the clothing we buy. Jill has set out to change that — and to prove that awareness and fashion can go hand-in-hand. {r}

—–

I have a strong sense of style and a strong set of values. My belief is that everyone was put on this earth to make a difference, and that our own actions determine our own fate. I think it is our job to protect the rights of those who don’t have a voice – in particular, animals.

For ethical reasons, two years ago I gave up eating and wearing animal products and believe it or not, it was more difficult to find cruelty-free fashions that were up to my standards than it was to find “cruelty-free” foods.

I figured other women were having the same problem and that’s when I took the plunge to create Compassion Couture, an online retail site that carries only 100% cruelty-free and eco-friendly handbags, shoes, and accessories that are also fashionable and high-quality.

Through the creation of my e-boutique, I aim to make a difference in how the world views compassionate and ethical fashion. First, I aim to prove it is out there! Second, I aim to prove it’s just as fashionable as what anyone can find at a mainstream retail store!

Most people aren’t aware that creating the typical leather handbag or shoe requires the factory farming of animals. And, from start to finish, the amount of energy required to create a leather hide is 20 times greater than the production of a synthetic material. The ethical fashion movement is a growing revolution, and my ultimate goal is continue spreading this revolution through my business.

I aim to educate consumers on the detrimental effects of leather accessories to living things and the environment, and to encourage all types of people to make a conscious effort in switching to ethical options!

Find Compassion Couture on Twitter and Facebook!

  • August 29, 2012
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{r}evolution reel: A Look Inside the Movement

This post was originally published on EcoSalon, where we share our journey each Friday.

“Why have we become a culture that wants more, faster, cheaper?”

We’ve asked this question to over 20 people in filmed interviews throughout our Sustainable Fashion Tour. Farmers, professors, writers, textile developers, CEO’s, and designers have all weighed-in on issues surrounding fashion, consumption, and the environment.

Each person has added a piece to this complex puzzle of how we got here — a world where you can buy an H&M t-shirt for $4.95 and a pair of sunglasses for a few dollars. With their collective answers, we’re beginning to piece things together.

Our grandparents were thrifty and cautious — they grew up during the Great Depression and among their deep-seeded values was a good bargain. They spent prudently, even after WWII when people began consuming more. A good bargain was a value that they passed onto their kids — our parents.

Our parents grew up with technologies that encouraged buying more clothes — like washing machines. They were the first to have TV’s (and commercials) as youths. The world got smaller with better communication and shipping technologies. The West discovered cheap labor markets. The race to the bottom quickened pace.

As more cheap products became available to us, we became addicted. So addicted, in fact, that we started purchasing things with money we didn’t have.

We became obsessed with material things, filling our homes and closets. But we were detached from those things. Our stuff was just — stuff. There were no stories behind our purchases. The only explanation for a cheap shirt or pair of shoes was, “Made in China” with the accomplished feeling of a “deal.”

We stopped mending clothes, because a new outfit cost less than a sewing machine or repair job. Our garbage bins got bigger to make room for our discard. Wal-Mart became more powerful than our government.

With so many distractions in our lives, it’s been easy to overlook our mindless consumption. Our phones and inboxes vie for our attention, while we work stressful jobs so that we can make more money to buy more stuff. We’re stuck in a cycle, and hardly have the time to notice.

But there is change happening. We can already see it — the “slow food movement” is only the beginning. Our generation is going back to the basics, slowly but surely. We’re taking an interest in growing our own produce, supporting local microbreweries, and buying fashion with a story.

Justin Dillon, the founder of SlaveryFootprint.org, told us that while the developing world experiences a poverty of means, the Western world is experiencing a poverty of meaning. But if we know anything about the “Millenials” (and the “Globals”), it’s that we’re seeking meaning with a vengeance. We crave purpose. We crave stories.

This is where the fashion industry is headed. Yes, fast fashion is a buzzkill. So are stories like America’s Chinese-made outfits in the opening ceremony of the Olympics. But people are paying a little more attention. We see that, first-hand, with every person we talk to.

We have a long road ahead of us, but ultimately, we have no other choice than to change the direction we’re headed. Industries, of all types, will be forced to progress and make change — whether they know it now or not. They will have to reevaluate the way they make, market, and sell their products, because this new generation is going to demand more. Demand better.

The bottom line? Corporations can either move forward and change — or get left behind. {r}

The tour is ending this week, but we have a lot more to share. Check out the video from our event with Sew Love in San Francisco last week!

  • August 6, 2012
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{r}evolution reel: Life in a Van Named Zooey

This post was originally published on EcoSalon, where we share our journey each Friday.

This summer, we’ve talked a lot about sparking conversations. Our goal, when we set off on this Sustainable Fashion Tour, was to get people talking about fashion, consumption, and the environment.

We’ve met with industry insiders, people on the streets, CouchSurfing hosts, organic farmers, professors — you name it. And from each conversation, we’re learning something new about what it will take to spark change and start a movement.

With six weeks under our belts, this is what we’ve learned:

  • People know all about local, organic food — the ‘slow food’ movement is full speed ahead. But fashion? It’s early in the game. It’ll be awhile until we realize that a t-shirt is no different than a hamburger. You don’t hear people bragging about the 2 dollar quarter-pounder they ordered — eventually, the same will go for a 2 dollar t-shirt.
  • It’s important to compromise. Change doesn’t happen overnight, and compromising will get you there quicker. We can’t be perfect in the choices we make, but we can be better. And it has to be a collaborative effort of many companies, organizations and people.
  • We are a materialistic culture, but we are also quite detached from our material things. Our culture promotes ‘buy, buy, buy’ without much thought as to where or how something is made. But that’s changing — we can see it. Stories are becoming more important in the way we shop.
  • Enthusiasm is great, but action is what matters. To change an industry, we can’t just get excited about a revolution. We have to provide actionable steps for getting there. Conversation is just the first step.

This week’s video is a recap of where we’ve been and who we’ve met. We’ll be sharing more adventures in sustainable fashion next week, so stay tuned! {r}

  • July 31, 2012
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declaration

From a Different Perspective: The Evolution of {r}

This is a post written by our fashion + events coordinator, Alice Ely. She’s been on the road with us for over a month now, and we wanted to share her perspective on fashion, consumption, and the environment.

The other day, on my morning run, I was listening to NPR’s Morning Edition. It started with a complete reading of the Declaration of Independence — something I haven’t thought about since 11th-grade history class and, admittedly, have never read in its entirety. I was surprised by how many grievances our founding fathers listed against the King of England, and I ended the podcast thinking that the Declaration of Independence sounded more like a teen chronicling unfair parents than the start of a revolution.

Throughout my journey at {r}evolution apparel, I’ve witnessed or heard about many of the obstacles one faces when trying to change the fashion industry. I’ve seen people respond so passionately to the idea of change that I’ve almost expected to find them sleeping in our van the next morning. Of course, I’ve also seen just how emotionally draining it is to face repeated setbacks while attempting to produce clothing that both reflects your ideals and satisfies your high-quality standards.

One of the first questions I asked when I took this position was why the logo has curly brackets around the “r.” Shannon said that the brackets served to highlight the “evolution” in revolution. I can’t help but wonder if, like our founding fathers’ revolution, the fashion industry’s change will forgo an overnight uprising. Instead, I think, a slow evolution will ensue, and one by one our grievances with the current industry will add up until we finally band together and declare that this isn’t working.

Revolutions are exciting and energizing. While evolutions are long, tumultuous processes that speed up and slow down variously over time. Often, it’s impossible to recognize an evolution until it’s over. With that in mind, I think it’s essential that even as {r} grows into a strong, durable company, we remember that changing the fashion industry will still be a long, laborious process — and one we need to continuously pursue.

Consumption habits won’t change overnight. No matter how hard we work, we still live in a world that is framed by a throw-away mindset. Likewise, we ourselves will never be perfect, and we will never make perfect consumption choices everyday. That’s okay.

What’s more important is that we are constantly aware and working towards a better world. That every choice we do make, we consider what we can do differently. If we dedicate ourselves to these small changes, we can be sure that the world’s mindset will evolve — even if slowly — toward an idea that consumption should help, not hinder, the planet.

After all, life, liberty, and the pursuit of happiness depend upon it.
{r}

  • July 16, 2012
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