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the {r}evolution apparel blog

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    • How We Made $2,000 in 8 Hours

      February 22, 2011

    • HELP US CHOOSE COLORS FOR THE VERSALETTE!

      January 4, 2012

    • What do you Want?

      October 3, 2012

    • See it First: The {r}evolution apparel Website

      July 19, 2011

    • The Last Post from All of Us Revolution

      November 15, 2011

    • An Update from K & S

      January 30, 2013

    • Closing a Chapter: Life Beyond {r}evolution apparel

      December 12, 2012

    • Congrats to our One Week Versalette Challenge Winner, Michelle!

      December 6, 2012

    • The Versa-Letters: Austria

      November 28, 2012

    • Where Can I Feel Good About Shopping?

      November 28, 2012

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  • HOW DID WE GET HERE?

    We've been writing on this blog since September, 2010. Check out the condensed version.

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Tagged: fashion

Getting Warmer: Introducing Our Newest Lead

In last week’s post, we hinted at potentially having a production method for {r}evolution apparel. Knock on wood — we’re finally feeling like there might be light at the end of the tunnel.

A couple months ago, a group of cotton farmers in Texas gave us a list of people to contact for help. After dozens of e-mails to manufacturers all over the country, we finally got a response from one of the few custom knitters left in America.

The company is based out of Asheville, North Carolina, and prides itself on its environmental accountability and fair trade certifications.

Our inquiry e-mail started in their spam folder, but things have only gone up from there. For the past few weeks, we have been sending designs and fabric swatches back and forth, and the company has been incredibly encouraging about the task we’re trying to accomplish.

A big difference from the manufacturers who told us they wouldn’t “commit to the complexity of the project.”

The Asheville company knits several fabrics that we may be able to use: U.S. grown organic cotton, fairly-traded organic cotton from Turkey, a blend of recycled cotton and recycled polyester, and finally, a special type of fabric made completely from recycled PET plastic. We love the idea of mixing organic and recycled fabrics from a number of environmentally-kind sources.

With the laundry list of requirements we need to do this right, our lead is ticking off the boxes one by one:

  • Organically-grown and organically-manufactured cotton.
  • Fair trade options.
  • Capabilities to construct reversible and convertible garments.
  • Low-impact dyes, with enough color options to create the look we’re going for.
  • Minimum orders that we can afford.
  • Knitted and sewn in the USA.
  • Company ethics that we can stand behind.

I received the sample swatches of the 100 percent organic cotton in several different weights to compare the durability and texture of the fabric. It feels great to the touch and feels even better knowing the farmers and workers were paid fairly and treated well in the process.

We still have issues to hash out and more research to do, but things are looking good.

Really good. {r}

  • March 8, 2011
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The Importance of Taking Time To Do Things Right: An {r} Update

We’ve said it before and we’ll say it again — It’s a slow revolution.

The past couple months have been a real test of patience, teamwork and pure determination. Most of our days are spent making phone calls, bombarding people with e-mails, and searching long lists of fabric databases.

No one told us it would be this hard.

If they had, we wouldn’t have listened.

For those of you unfamiliar with the process of starting a clothing line: It’s complicated. And as one of our mentors has said, it’s about 10 times more complicated when trying to do it ethically.

There’s a term called “greenwashed” that we’ve been trying to avoid like a bad haircut. Too often, companies give American consumers false messages of environmental responsibility and eco-friendly manufacturing when it’s simply not the case.

We’ve come across this same problem in our research to source sustainable fabric. It’s a lot of smoke and mirrors, and it takes a LOT of investigation to know what you’re really getting.

Take for instance cotton. It may be organically grown, but the majority of the time it’s not organically manufactured — consequently defeating the whole purpose of growing it organically in the first place.

Or sustainable bamboo. The fastest growing plant in the world is acclaimed as one of the most environmentally-friendly ways to make a t-shirt. In reality, manufacturing a bamboo shirt takes an incredible amount of chemicals that usually end up being dumped into the water ways of China.

And then there’s traditional nylon, rayon and spandex. But I won’t even get started on that.

The bottom line? We’re doing our research. And we’re doing it well. We feel a responsibility to the consumer and future buyers of {r}evolution apparel, and we’re not looking to pull a fast one on you.

We won’t do this until we can do it right.

And thankfully, we think we’ve found our answer.

But more on that to come. {r}

  • March 1, 2011
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Rethinking Fashion: An Interview with HOLSTEE

{A Note on the 2k Competition: We won’t find out who won until this weekend, but we’ll be sure to let everyone know! A huge thanks for all of your support — we sincerely appreciate the amazing turnout.}

If you haven’t heard of HOLSTEE, you will. Meet Mike, Dave, and Fabian: three guys, living in Brooklyn, who design and curate “kickass products, sustainably made, with a social impact.” It really doesn’t get much cooler than that.

It all started around the HOLSTEE tee, with a holster-like zipper-pocket for all the stuff dudes carry. They’ve branched out with “fins,” wallets and pendants, and an entire curated collection. The amazing part? Every product is made in a way that helps people and planet.

HOLSTEE is a special inspiration for us, because these guys created a company that reflects their lifestyle, and encourage others to “live their dream and wear their passion,” as well. We had a chance to interview them and find out what young entrepreneurs think about trends, sustainability, saving the world, and living your dream.

{r} HOLSTEE’s manifesto has become slightly famous (check it out here). In it, you say, “Life is about the people you meet, and the things you create with them, so go out and start creating.” How did the idea for and creation of HOLSTEE come to be?

Well, like you said, Holstee all began with the idea of putting a pocket on a shirt, but at the time it was one of a few projects I was working on with some friends at Incubaker. We always loved working together and had a few side projects going on at any given time. We came to realize that if we all focused our energy, even if it was part-time, we could take one concept and push it much further than we could multiple projects. We put the other ideas on hold and decided to move forward with Holstee. At that same time, my brother and I decided we were ready for change. It was almost summer in NYC and we decided to quit our jobs in the heat of the recession and focus full-time on Holstee and see how far we could push it before running out of cash. We figured in the worst case scenario it would be the best summer of our lives and we would find jobs again, and that is how we got started!


{r} Starting a business is never easy. What were some early obstacles that you dealt with, and what advice would you give yourselves if you could do it all over?

Production was a big challenge for us at the beginning. Without backgrounds in design, fashion, or producing apparel and accessories we had a huge learning curve. The biggest takeaway was always sticking to your gut when it comes to design, and budget twice as much time and money to produce anything, especially when it’s the first time.

{r} Sustainability and responsibility are cornerstones of HOLSTEE. We think more and more people are asking, “What’s in this product, and who made it?” What are your thoughts on the shifts in consumer trends and attitudes?

As new and increasingly transparent brands emerge that educate consumers on the entire ecological impact of an item, consumers become more aware and begin to take responsibility for the impact of their purchases. It is too easy to frown on child-labor, pollution and pesticides one day, then turn around and buy a t-shirt from the local fast-fashion outlet around the corner without considering the effects. The most important thing people are continuing to realize is that each dollar spent is a vote and investment towards what you value in life.

If you would like to see more local stores you need to stop shopping at chains, if you want to see less waste you need to buy things with less packaging. On the other side, designers and businesses need to offer not only the most ecological option but the best design and quality to make the consumers’ choice as easy as possible. It is the crossing point between mindful consumers and meaningful products where we will really see some growth. Hopefully, this will help shift the harmful phenomenon of over-consumption and waste.

{r} As “change-makers,” what do you think about power, responsibility, and a small group’s ability to impact the world?

I am positive that every decision each person makes has a huge domino effect. The most obvious example I can think of is when someone smiles. Next time you are on the subway or in a crowd of people try giving a genuine smile and see how contagious it can be.

{r} And finally, what’s next for HOLSTEE?

Oooh good question! We are hoping to release about five to 10 new products this year and are currently prototyping a few — still top secret though ;-) We are also working to grow the curated part of our site, continually offering new meaningful products to your growing community. And of course lots of travel and fun in the meantime!

A huge thanks to Dave for setting this up, and to the crew at HOLSTEE who continue to kick ass and provide products we can all feel good about buying. Check out their online home here, and connect on Facebook and Twitter to keep following their story. {r}

  • February 24, 2011
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I am American, and I am Not a Shopaholic

A recent article in Bloomberg Businessweek compared Black Friday to a spectator sport. We turn on the news, sit back, and watch the madness with disgust. Sort of.

“Who are these people? We think, shaking our heads. And how much are those Nespresso machines? And wouldn’t I be enjoying this spectacle more if I were watching it on a bigger television, like the ones Best Buy is selling at such ridiculously low prices?”

I am American, and I am a shopaholic.

In a nation of shoppers, what the hell are we doing introducing minimalist clothing?

We get questions like this a lot. Our idea is akin to Stride gum that lasts forever. The factory shuts down because people never have to buy new gum.

As a business model, it’s a risk. We are forgoing repeat buyers. We aren’t encouraging our customers to buy more. Our clothing will be built to last. The styles are timeless staples.

Basically, we are the opposite of fast fashion.

And we don’t care.

Because there is a part of America that hates the fact that our economy is based around creating shopaholics, generation after generation. That wants to break the cycle. That realizes less is more.

And there is something inside all of us that wants to give more than we take.

We’re counting on those people to help us make this happen. Those who want to support ethical clothing, the environment, simple lifestyles, and freedom from stuff.

We might be crazy. Some have said, “You know, there’s a reason why no one has tapped into this market.”

But it’s not a market. It’s a way of life, that doesn’t involve easy profits, high turnover, and infinite resources.

So you’re not going to see minimalism in the malls anytime soon. But slowly, we hope to provide options, in locally-owned shops all over America, for those who want to say,

Fuck trends. I care about shit, and I am not a shopaholic. {r}

  • January 20, 2011
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Fashion-Savvy Interns Wanted for NYC Internet Startup

There are worse things than being a 25-year-old intern, so when Kristin and I heard about this opportunity we were both about one e-mail away from dropping everything and applying ourselves. It’s an internship that I would have gushed over in college if given the opportunity.

We’ve met some pretty cool people since our launch date, and Maria Olson, CEO and Founder of LivLuna, is about as cool as they come. When she asked us to help spread the word about her internship opportunity, we didn’t hesitate.

Maria left her job at Amazon.com to start her own online business that will launch at the beginning of this year. LivLuna is a green, e-commerce boutique that will sell socially-responsible, eco-friendly, stylish clothing for women, and a percentage of proceeds will go to non-profits that empower women and girls.

In addition to that, LivaLuna will also be a social media site for ‘fun fearless females kicking a** and saving the world in style.’ Maria is working hard to get everything together for January, but with so much to do, she’s seeking out some help.

She’s looking for two ‘super smart’ interns who want to work in New York City. This isn’t one of those trapped-in-a-cubicle-all-day desk jobs either, Maria is offering the chance to work with her in an artsy downtown Manhattan loft.

The interns will be responsible for all kinds of creative tasks, ranging from photo and video shoots to managing an online community, and must be able to commit to three months and 10-20 hours per week.

Applications are being accepted on a rolling basis, but she’s hoping to hire someone by January 1st, so don’t wait. Who knows, in a few months, you could be placing an apparel order with us!

For more information, take a look at the LivLuna Intern Job Description or to apply, send your resume and cover letter to maria@livaluna.com {r}

{Thumbnail photo credit: StyleNineToFive.com}
  • December 14, 2010
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How We Became Designers {Part III}

{This is the third post in a series about our transformation from totally-not-fashion-designers, to convincing a professional pattern-maker that we graduated from fashion school. Catch up by reading Part I and Part II.}

Croqui is French. I think it means “lifesaver.” A croqui is an outline of a naked woman. It’s a tool, for newbies like us, to trace and practice sketching our clothes onto.

Searching croqui under Google Images gives designers a million different options. There are baby croquis. Plus-sized croquis. Impossibly skinny croquis. Busty croquis. Whatever type of person you’re designing for, there’s a croqui to match.

When we started designing our line we printed out all the croquis we could get our hands on and began drawing. First, we made a sample “look book” of all our 100 clothing combinations. When we finished, we had two pages full of 3-inch-tall women, wearing our line.

Shannon started calling them “sassy little ladies.” The process was fun, and made us feel legitimate.

Next, came the phase we both dreaded: spec sheets.

A spec sheet is a piece of paper with every minute detail of a garment. Every measurement, every button count, every zipper length. We needed to figure out what size hems we wanted, and what color thread to use for the seams.

We had to have technical drawings of our clothing as well. Close-up. Side view. Front. Back. And for measurements, we took all of our favorite brands, Googled their sizing charts, and found an average. Plus, we measured ourselves with a 25 cent measuring tape from the nearest bodegona. We guessed our way through it.

We frantically drew up the designs before our first meeting in Nicaragua, attempting to show how each piece can convert into something else. We traced everything with sharpies, took photos of them, (as scanners are a hard find in Managua), and formatted everything with MS Word.

We were proud of our attempt as we walked into our first meeting with Sonia, a seasoned pattern-maker. But we didn’t think she’d actually believe we were real designers. She praised our designs at length, and wanted to know where we had studied fashion.

For us, this is just one more example of the truisms we’ve been learning in this process:

  1. You can learn enough about anything to pass.
  2. Expertise is overrated.
  3. People will always help you along the way.
  4. Determination is the key to success.
  • December 10, 2010
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How We Became Designers {Part II}

{This is the second post in a series about our transformation from totally-not-fashion-designers, to convincing a talented pattern-maker that we’ve graduated from fashion school. Part I can be found here.}

Before leaving the States, I bought the “fashion bible” – The Entrepreneur’s Guide to Sewn Product Manufacturing. I read it cover to cover, and realized there are a lot of people out there just like us, with an idea, but no real knowledge about how to produce clothing.

The author calls them “designer entrepreneurs.”

So we started with an idea. At the time, we were kind of inspired by our discovery of infinity scarves. I thought it would be cool to make a scarf that was reversible four ways, and could be a regular scarf and an infinity scarf too. My mom thought we could turn it into a purse as well, so I gave that a go.

Using some cheap, ugly fabric, I started sewing.

It was a wreck. I don’t have the patience for sewing.

So I had a fugly, unfinished scarf in my closet and was back to square one.

Then, I sat down with a pencil and started sketching. Everything. It wasn’t pretty. After looking at my drawings, you’d be surprised to learn that I supposedly have good motor skills.

But I kept practicing. For all of two or three weeks, and little by little, things got a bit less fugly.

Shannon arrived in Guatemala. We finally talked about our ideas, and started forming the real base of our line in our minds. And we both drew, more and more. It turned out that she didn’t need three weeks of extra practice; her motor skills are apparently more evolved than mine.

With two people, the process takes a little longer. We’re still working on the kinks. What color should this be? Should these straps snap or tie? Should this be loose or tight? Where is this going to fall on the calf?

We finally came up with some rough sketches of what we wanted and deemed them “acceptable,” but we would have been embarrassed to show them to anyone else.

That’s when we learned about croqui’s. And spec sheets. And sizing charts. And how to convey a design to a professional.

And that’s what we’ll share on Friday. {r}

  • December 8, 2010
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How We Became Designers {Part I}

When we were back in Nicaragua, toying with the idea of getting samples made, we spent some time with a Nicaraguan pattern-maker, named Sonia. During that time, we showed her our detailed sketches and explained the designs for our line.

As she drove us back to our hostel, she asked me what I studied in school. I said business. She then looked at Shannon and said, “Where did you go to fashion school?” She was shocked to learn we really know nada about design.

This is a woman who has been to places like Paris, New York, and Miami for fashion shows. She lives and breathes fashion. She told us that she had once learned a specific, difficult stitch only used by Yves St. Laurent. She is no rookie.

And yet, somehow, we managed to give her the impression that we aren’t rookies.

When did this happen? Three months ago, we were far more concerned with finding something we could import back to the States.

The extent of my sewing knowledge stems from a week spent in eighth grade, making a dress with my Grandma’s guidance.

And sketching people?  Forget it. I can doodle a bad-ass flower, but drawing cute little outfits is a whole other story.

How do you even begin to “design” something? Where do you start? What do you need to know?

And then, how do you start a clothing line?

We don’t have all the answers. Yet.

But we’re going to share what we’ve learned in the next two posts.

It turns out that design is not as inaccessible as it sounds. Actually, I think that applies to most things in life. Learn something, be determined, fake it a little, and you can become, well, anything. {r}

  • December 6, 2010
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Learning from the Experts: Fashion Label AmareSinh

{We meet people on Twitter. Sounds lame, but it’s true. The month we launched our blog, fashion brand AmareSinh launched its line. Huyen, (the financial, marketing, and legal brain behind the operation) was one of our first followers and gave us some (much needed) words of encouragement. We’ve been following the AmareSinh story, and had a chance to interview Huyen via e-mail a few weeks ago.}

First, here’s a little bit about the line:

AmareSinh is a Philly-based women’s ready-to-wear fashion line, newly launched in August 2010 by three siblings. AmareSinh was designed with the mindset that business professional clothing can be fun and just as suitable after work for the 5-9PM. The line incorporates both the designer’s personal creativity, as well as inspiration from today’s fashion crowd, to create clothing and style that is trendy, chic, and ready to wear.

{r} So, how did AmareSinh come into existence?

My brother, Huy, the designer, decided to quit his day job and move to Shanghai to live his dream of starting a fashion label. He asked me to help him, I agreed to it, and that’s how the idea started. We entered the “I am Free Enterprise” competition to attempt to win start-up capital. In the end, we lost to a fitness instructor, but during the voting period, our video received over 6000 views in less than two weeks. The positive feedback and encouragement from family, friends and network were what led us to launch the business.

{r} You launched in August of this year; how long did it take you to go from concept to launch?

The concept started in October of 2009. It wasn’t until April, after that competition, that we really launched into developing the business.

{r} I especially like that your line is “fueled by [customer] feedback,” which brings us to market research: How did you analyze the market for your line? Did you “test” your clothing at trade shows, etc. before you began production?

I completed my Masters in Engineering Management from Duke University in May 2009. The program was instrumental to helping me start this business because it gave me the experience of writing a business plan, albeit in a completely different industry – bio-fuels, and the opportunity to pitch it. So before launching, we had a solid business plan.

We analyzed the market by looking at the global and national market for women’s apparel, as well as purchasing trends for our target demographic. Tradeshows are too expensive for a bootstrapped company like ours. To test the market, since there are four girls in the family, all moderately to extremely fashionable, all of AmareSinh’s products must pass the “I would wear it test.” We also surveyed a few of our friends and fashionistas in our target market for their opinion about the clothing.

We also set up a discussion forum on our Facebook fanpage, as well as a Twitter account and even a YouTube channel, which we use to communicate to our audience and get feedback from them.

{r} You are running a for-profit company for the first time. How have your prior expectations differed from the reality that’s panned out?

Having started a non-profit in Vietnam, Hue Happy Project, which trains impoverished children how to make handicrafts that are then sold to support their families and fund their education, I experienced a full spectrum of reactions and behaviors so I didn’t have many expectations going into for-profit. In terms of running the business, it’s a lot easier in the U.S. than it is in Vietnam, because in Vietnam there are so many layers of bureaucracy and corruption that it takes more time and patience to start a business the right way.

{r} What mistakes would you correct if you could, or what advice would you give to complete novices starting in the garment industry?

Do your market research and understand the dynamics of your customers’ behaviors. I thought I could run the business primarily through an online retail store but very quickly realized that women want to try on clothes, especially if its higher end, before they buy them, unless they know and trust the brand. I am now trying to get our clothing in boutiques and other retail stores.

I know Huyen is a busy woman, so it’s really cool that she took the time to interview for us. If you all want to follow the AmareSinh story, too, here’s what you need to know. {r}

For Shopping: AmareSinh Online Store

For Tweeting: @AmareSinh

For Friending: AmareSinh Facebook

  • November 30, 2010
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What Goes In, Must Come Out: “The Story of Stuff”

This is the “Story of Stuff.” It’s about how our things get made.

It’s about how big companies take the natural resources of developing countries, strip them, toxify them, and churn out finished products to consumers like us.

It’s scary. Because what goes in, must come out.

Have you ever thought about the chemicals on your clothes? I don’t want to sound like a hemp-wearing hippy, but seriously, have you ever noticed that your hands feel dirty after a big day of clothes shopping?

Forget for a second all of the toxins that are on your clothes right now; preserving color, wicking away moisture, defeating smelly microbes, and even retarding flames (should your clothes catch on fire).

Instead, think about the way your clothes were made. All of those synthetics had to come from somewhere. They were manufactured in some factory, in some developing country. Then, they were applied to your clothes, by people, in yet another developing country, that probably doesn’t have proper safety regulations.

The factories’ smoke polluted their air. The byproducts were dumped into their rivers. And we bought their products.

And so it goes; the cycle of fashion continues. We buy, they produce, and no one wins. We all lose. We lose precious resources, beautiful landscapes, wildlife, and our health.

Organic is not just a buzzword. It’s an important element in reclaiming our human rights — the rights that the big-wigs in the fashion industry have pilfered away so readily for a quick buck.

This is why we believe that organic is the only answer. Truly organic. We won’t have it any other way. {r}

  • November 26, 2010
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Learning from the Experts: Annie O. Boutique

{Everyone tells us we can’t do this alone. And they’re right. This week, we’re soliciting advice from those who know best — as a follow-up of our talk with Mark from GuateLiving, today we’re sharing an interview with socially-responsible fashion entrepreneur Annie O. Waterman of annie O. boutique.}

One morning, I was casually browsing the EcoFashion website, and came across a story highlighting an up-and-coming fashion startup called, annie O. boutique. Annie Waterman imports handcrafted products from Peru, and her mission, story and products are beautiful. After a half-second on her site, I realized I had to get in touch, and one e-mail later, she agreed to help us out with some much-needed advice. Here’s the transcript from our interview.

K: For those who don’t know about Annie O, tell us about your company!

A: I am a designer who collaborates with women who are victims of domestic violence, creating a line of unique belts, clutches, shawls, and other one-of- a-kind wearable pieces.

“annie O. boutique” is an ethical fashion company that works directly with remote artisan communities to design and craft timeless accessories inspired by the local traditional artisan techniques.

K: I’m sure you get this all the time, but how did you get into the hand-made fashion business in Peru? What was the catalyst for just “doing it”?

A: I love travel, textiles, foreign cultures, and ethical business. Previously, I worked within the field of design and after some time, felt that I needed to try something of my own. I booked a ticket down to South America and researched cooperatives throughout Peru and Bolivia and was inspired by one of the women-run cooperatives that I met at the end of my journey. I started out by placing small orders and testing the market, and sure enough, the response was high, leading me to where I am today. I was always afraid to take the leap, but realized that there is no perfect time.

K: How long did it take to move your business from idea to execution?

A: I said I had a “side project” for about a year. After that, I was confident in saying I had a business.

K: Where can people find your stuff (besides of course the Annie O site!)? And what’s your method for distribution — primarily retail, or are you wholesaling to boutiques as well?

A: You can find my collection on sites such as ETSY, Econscious Market, Eco Fashion World, World of Green,  and Nimli. I primarily sell wholesale.

K: What’s been the hardest part about importing products from Peru to the States? What would you change if you could do it all over again?

A: I would say the hardest part about importing is the high expense and teaching the cooperative the correct way to document all goods that are being imported. If the smallest of details are not included, the goods can be held in customs or sent back to Peru. It took some practice, but now the communication is clear and fluid.

If I were to do it all again, I would probably balance out my business, collaborating with the right business partner. Doing this solo has been a learning process, seeing as I am always trying to balance my weaknesses.

K: We love advice. Do you have any recommendations/warnings/suggestions for success in fashion, imports, or Central & South American travel?

A: Make sure that you choose your market wisely. Wholesale is a tough industry so I would focus on retail sales as much as possible. Price your goods wisely from the beginning. Know your market!

K: What are the next steps for Annie O — plans for the future?

A: I am heading to South America in December, so I look forward to expanding my Peruvian line and creating a new one in Colombia, (depending on how the connections pan out). My vision is to create different collections throughout South America, seeing as how the colors and textures compliment one another really well. My vision is to strongly impact these communities and create hope in these women’s lives.

K: Thank you, Annie, for your willingness to share your journey. We wish you all the best!

Below are some shots from annie O. — clutches, scarves, belts, jewelry — plus some inspiration! If you’re interested in Annie’s story, too, you can follow her on Twitter here. {r}


  • October 6, 2010
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Ethical Fashion: The Model Behind All of Us Apparel

Sometimes it’s hard to explain what we’re trying to do. Going to Latin America to look for some elusive, non-existent fair trade clothing seems pretty crazy, right? That’s what most of our friends think. “What are you looking for? What are you hoping to find? What is a cooperative and how are you going to find one?”The story of Maggie’s Organics is a great backdrop for understanding our mission.

Maggie’s is a cotton clothing company. They make basic apparel: shirts, socks, hoodies. It’s an American company, but all of their production is done in Nicaragua.

They’ve set up a totally organic, fair trade system for producing their clothes. Cotton comes from organic growers, then is spun in a fair trade cooperative, and finally sent to another cooperative for cutting, dyeing and sewing.

There are actually a lot of fair trade cooperatives in Central America, especially Guatemala and Nicaragua. We’ve already found some online, through NGO’s who help cooperatives get started, and they are located all over (some in urban places like Guatemala City and some in rural villages).

Depending on their area of expertise, there are cooperatives that design, and others that just sew. You bring them a prototype, and they produce. Our goal is to find either a product we love, or to work with a cooperative to create a prototype.

So how do these co-ops work? Basically, communities (in textiles it’s generally women) get together and decide to “be their own boss” (we can relate to that!). They form a cooperative, which means there’s no employer and employee. Everyone is a member. Everyone has a fair say in the business. Cooperatives like to cut out the middleman and sell directly to exporters. And, of course, they set a price that all members agree upon.

Here’s the video, “Ants Moving Mountains”, an 11-minute documentary about the cooperative that works with Maggie’s Organics.

This summer, Maggie’s Organics became the first third-party-certified clothing company in the world. Every part of their production is organic and ethical, something truly rare in the fashion industry. While our style is completely different, their production model is something we really look up to. It’s exciting to see an American fair trade-certified company pioneering the industry.

If you know of any other fair trade fashion lines, drop us a comment or email — we’re always looking for inspiration! {r}

  • September 15, 2010
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