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    • How We Made $2,000 in 8 Hours

      February 22, 2011

    • HELP US CHOOSE COLORS FOR THE VERSALETTE!

      January 4, 2012

    • What do you Want?

      October 3, 2012

    • See it First: The {r}evolution apparel Website

      July 19, 2011

    • The Last Post from All of Us Revolution

      November 15, 2011

    • An Update from K & S

      January 30, 2013

    • Closing a Chapter: Life Beyond {r}evolution apparel

      December 12, 2012

    • Congrats to our One Week Versalette Challenge Winner, Michelle!

      December 6, 2012

    • The Versa-Letters: Austria

      November 28, 2012

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      November 28, 2012

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Tagged: starting out

7 Things We're Remembering This Thanksgiving

Let’s be clear — we aren’t Zen Habits. We take the long way around. We get unnecessarily stressed. We forget to simplify.

But we’re trying to change that.

This past month has been, well, insane. All of our down-time has been spent working: brainstorming, marketing, writing, researching, learning and designing. All at once. At a frantic, unsustainable pace.

We have been falling asleep in front of our computer screens, forgetting words in the English language, and basically burning ourselves out, day after day.

Our adventure might have sounded a bit like a vacation, but trust me, we have been trying to accomplish the nearly impossible: a truly organic, ethical clothing line.

At breakfast every day, our Guatemalan home-stay dad, Jose, would ask, “Are you girls going to conquer the world today?”

And we would enthusiastically reply, “Yep.” And every day, that’s what we would try to do.

We’ve been told that starting a business can take control of you. You want something so badly, that you start running towards success full-force. You work constantly. You stress. You can’t get away from it. You start to go a little loco.

Well, that’s not the lifestyle we want. We started all of this to change our lives for the better; to gain a greater world perspective, to learn things, and to enjoy a new experience. It’s time to take a pause before we start to really go loco.

So today, we’ve made a list of things to remember when life gets hectic:

  • We run the business; the business doesn’t run us.
  • Don’t sweat the small stuff.
  • Most things aren’t as pertinent as we think they are.
  • Whether we reach our launch goal next week, or in 6 months, it will come.
  • Our relationships, health, and happiness come first.
  • A number of events had to occur in both of our lives for us to embark on this adventure. Be grateful.
  • We are more fortunate than we can comprehend.

You can find us brainstorming about our production process, at a leisurely pace, probably in a hammock, in San Juan del Sur. The journey is a beautiful thing. {r}

  • November 22, 2010
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7 Things We’re Remembering This Thanksgiving

Let’s be clear — we aren’t Zen Habits. We take the long way around. We get unnecessarily stressed. We forget to simplify.

But we’re trying to change that.

This past month has been, well, insane. All of our down-time has been spent working: brainstorming, marketing, writing, researching, learning and designing. All at once. At a frantic, unsustainable pace.

We have been falling asleep in front of our computer screens, forgetting words in the English language, and basically burning ourselves out, day after day.

Our adventure might have sounded a bit like a vacation, but trust me, we have been trying to accomplish the nearly impossible: a truly organic, ethical clothing line.

At breakfast every day, our Guatemalan home-stay dad, Jose, would ask, “Are you girls going to conquer the world today?”

And we would enthusiastically reply, “Yep.” And every day, that’s what we would try to do.

We’ve been told that starting a business can take control of you. You want something so badly, that you start running towards success full-force. You work constantly. You stress. You can’t get away from it. You start to go a little loco.

Well, that’s not the lifestyle we want. We started all of this to change our lives for the better; to gain a greater world perspective, to learn things, and to enjoy a new experience. It’s time to take a pause before we start to really go loco.

So today, we’ve made a list of things to remember when life gets hectic:

  • We run the business; the business doesn’t run us.
  • Don’t sweat the small stuff.
  • Most things aren’t as pertinent as we think they are.
  • Whether we reach our launch goal next week, or in 6 months, it will come.
  • Our relationships, health, and happiness come first.
  • A number of events had to occur in both of our lives for us to embark on this adventure. Be grateful.
  • We are more fortunate than we can comprehend.

You can find us brainstorming about our production process, at a leisurely pace, probably in a hammock, in San Juan del Sur. The journey is a beautiful thing. {r}

  • November 22, 2010
  • 0
  • 2

“Vampires”: How to Deal with the Haters

Blogger and author Chris Guillebeau calls them “energy-sucking vampires.” The people who swoop in with as much negativity as they can muster and do everything in their power to knock your confidence and leave you cowering on the floor.

Vampires enjoy nothing more than criticizing those people who have chosen an unconventional route. A route, that deep down inside, they most likely wish they could take.

Almost a month after our launch, we encountered our first vampires. It started on YouTube and then continued with a few comments on our blog.

Before I continue, you should know that WordPress allows us to approve and delete any comments we receive. Having said that, we have no qualms against publishing comments that offer constructive criticism, helpful suggestions or disagreeing opinions. One of the main premises of our blog is to encourage open dialogue and discussion. Vampires, on the other hand, do none of the above.

Our first reactions were probably what you would expect of two start-up entrepreneurs meeting their first opposition. The wind was completely taken out of our sails, and we began to question ourselves. Are we really “f***ing idiots?” Do we write “self-aggrandizing garbage?” Is our mission completely ambiguous?

These were some of the comments we received from two separate readers (one of whom I went to college with, but don’t know personally). We went into panic mode — Kristin in Guatemala and myself in London — and considered revamping our entire blog, while questioning our past and current posts. We let the vampires get the best of us.

And then we took a deep breath.

I thought back to all the research and business reading we’ve been doing in the past several months, and I remembered a common rule of thumb: when you begin to attract criticism, then you know you’re doing something right. The bottom line is that there will always be people who don’t understand — and that’s okay. The key is to keep going anyway.

Chris writes in his new book, “The Art of Non-Conformity,” that people who possess self-confidence and focus are often labeled as arrogant by those who lack both qualities. It’s easier to bring winners down a notch than it is to rise to their level. So remember that in your own life when the ‘haters’ come out to hunt.

We haven’t won yet, and we’re by no means on a higher level than anyone else, but I think it’s safe to say we’re on the right track. We’re at least better off than the people knocking us down. {r}

  • October 12, 2010
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Dreams Aren’t Cheap: How to Get Money from Strangers

So you have a project. You want to build a school in that village you visited in Cambodia. Or make a short film about old cars. Or start an underground magazine.

Or maybe you want to start a fair trade apparel company.

All great ideas. But unless you’ve got piles of cash laying around, it’s probably going to be an uphill financial battle. The two of us haven’t exactly been saving corporate salaries with benefits and retirement plans, so we’re in the “uphill financial battle boat,” too.

Having said that, a lack of funds is no reason to give up on a project. We’ve been doing a little research on early-stage fundraising, and we’re here to tell you that it doesn’t require angel investors or venture capitalists.

Take BetterPlace.org and Kickstarter.com, for example. Both are websites for people to raise money to fund different kinds of projects: art installations, meaningful travel, community-sponsoring, wacky ideas. You can find just about anyone doing just about anything on these two sites. Project “starters” let people know what kind of project they’re working on, and followers (total strangers) can donate to the cause.

An example: Today on Kickstarter I found a documentary that needed support. The filmmaker, a senior at Drexel University, needed 800 dollars to complete filming. It’s called “Threads of Hope” and shows how fair trade in India changes women’s lives. She received the funding from 16 different “backers” and will be premiering in October.

I also browsed through projects on BetterPlace to find “Companeros in Motion,” a mobile schoolbus in Bolivia that drives to villages with books and learning tools. They have 50 supporters and are 98 percent funded!

Investors are rewarded, too. They are updated on the project’s progress, and often rewarded from the company or individual. Kickstarter investors are guaranteed a gift if enough funds are raised, and if not, they get 100 percent of their money back. So really, your money only goes to a successful project.

The bottom line is that not having money is not a good reason to give up on a goal. These are just two examples of fundraising; a little creativity can go a long way.

We’re on the perpetual lookout for interesting ways to raise capital. If you’ve got some ideas, share the love! In the meantime, let’s push reason aside and run with our big ideas. {r}

  • September 7, 2010
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